Arsenale23 creates the naming, the logo and a digital / social / outdoor launch campaign for the first Italian “smart life store” resulting from Linkem’s collaboration with Samsung, Iren, GBC and Puma security.
It is called Different because it is a multi-brand space different from everything: here people become the protagonists of an unprecedented customer experience.
A place where you can find from consumer electronics to super-fast connectivity, from energy to home automation … up to sustainable mobility.
Where you can try, customize, buy the device you need or just rent it. Where you can have fun with virtual and augmented reality, relax in the lounge area and even book a coworking station.

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