Winning a Save the Children tender is always a greater pleasure. To promote the 2020 solidarity gifts Arsenale23 creates an ironic and disruptive campaign developed on digital and social channels:
an “outside the box” call to action that mocks the many superficial and useless gifts that in the frenzied Christmas rush we are often forced to give to our friends, relatives or colleagues.
Stupid and heartless gifts that disappoint to death those who receive them and end up worsening the pollution of the planet.
With Save the Children solidarity gifts, on the other hand, we risk only making a good impression and helping many unfortunate children to live better!