Arsenale23 wins a tender and creates for Mastercard an impressive data-driven creative communication project in order to guide Postepay Evolution users in their customer journey.
Funny messages customized for usage habits, shopping moments, needs, geographic location, gender and age that are renewed every time to communicate in a fresh and engaging way with each individual customer.
A continuous factory of DEM, sms, push notification and landing page based on a unique concept: Postepay has a lot of good news to make your life easier (and some bad ones that are just a joke 🙂

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