The aquarium of Rome organised a week-long pre-opening to present the upcoming opening of the largest “edu-tainment” centre dedicated to the Mediterranean Sea to opinion makers, press and stakeholders.
Arsenale23 transformed the occasion into an incredible immersive event that stole guests away, “transporting” them to the marine world.
All this thanks to an unprecedented holographic experience where 3D dolphins, turtles and sharks swam in spaces right next to guests, a virtual waterfall surrounding the logo, an innovative technological installation formed by a cascade of real drops of water that formed words and images drawn directly by users on a tablet.
And more still: LED video columns, 3D mapping projections on the ceiling and a touchscreen totem guests could interact with to discover the wonders of the Mediterranean.


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