Born to engage a tribe of innovators who never stop, it’s a new format of live events, talks and video storytelling, with the idea of movement inside.

Awarded in 2018 by ABI as the best communication project in the category “new ways of presenting the Bank”. A 2-year journey in the name of innovation, born at the Maker Fair in Rome and then “grown” in 4 editions of the Wired Next Fest between Milan and Florence.

An all-round project conceived and realized by Arsenale 23: from the concept of the event to the design of the stand, from the topics of the talk to the social video strategy, from the participation of scribers and visualizers to the creation of illustrated talkbooks to give to users who left us their mail.


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