“Learn to fly” with Shazam! and Warner Bros
For the launch of the Warner Bros Shazam! movie, Arsenale 23 creates the “Super Hero Flight School” and takes it to the Romics ( a famous international exibition on comics, animation, videogames, cinema that takes place in Rome). A crazy and unconventional Sticky Wall where you can test your super powers. And have fun “collapsing” like a real super hero at the beginning. A deliberately “analog” way of engaging the public, with a real experience that becomes even more original in a context invaded by virtual reality. An experience with the unconventional and weird character of a hero like Shazam!
