In the new adv format created by Arsenale23 for the leading sports betting brand, a surprising team of cheerleaders bursts onto TV, internet, radio, press and BTL.

With the choreography by Laccio, the same artistic director of the DANCE DANCE DANCE program which aired on FoxLife, cheerleading becomes a metaphor for the energy with which Intralot is always at every user’s side, in every sports challenge and on any pitch.

Riccardo Niseem Onorato narrated the ads, a voice actor who dubs both Jude Law and Mark Wahlberg in Italy.

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