SOLIDARITY IS THE PERFECT GEAR.

A large video-animated heart, an interactive button, an inclusive call to action. And at the centre of it all, the practical gesture of each user.

These are the elements of the strongly unconventional operation that Arsenale23 designed and created for BNL and Telethon, designing and animating the perfect gear – solidarity – and imagining a mechanism that only comes to life with the actual touch of a person.

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