BECOME A WINNER

The leading betting brand in Italy, Intralot, changed face and chose Arsenale23 to help. An integrated campaign (TV, press, radio and digital) was created with a strongly energetic feel and a great deal of showmanship. The Italian champion of Freestyle Football Gunther Celli was the protagonist.

“Become a winner” was the new claim, but also a declaration of love for the entire sport.

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