A TERRACE ON THE FUTURE

Conception of the creative format and management of the contents of the maxi videowall and interactive experiences in the new BNL “concept-location” within Eataly Roma. Starting from its first weeks open, a special interaction design project was hosted in the premises that involved passers-by in an amazing way. Kinect cameras allowed them to physically interact with the videowall by guiding the flight of the BNL icon over the views of some of the BNP Paribas cities: Rome, New York, Istanbul, Shanghai, Sydney, London, Paris. Additional social interaction allowed users to change the scenes on the videowall through Twitter to enjoy a virtual travel experience. Dedicated website and promo-digital activities.

Album is empty GALLERY