A DOLCE VITA BREAK

To characterise the brand’s presence at the Rome Film Festival, Arsenale23 created an on-site communication campaign that recalled the dolce vita flavour: stylised photos to customise brand-new product tasting kiosks, special sample-feeders dressed as Marcello Mastroianni and Audrey Hepburn who travelled around the city on board Vespas to offer tastings, and real paparazzi who stopped people walking around to offer them a break full of fame.

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