THERE’S MORE GUSTO BEING ITALIAN

The cult of Italy and Nastro Azzurro became protagonists in a campaign created and produced by A23 for the ATL communication of the brand. A truly unconventional ad in which a young croupier becomes a star in Las Vegas thanks to the Italian card game “7 and a half” [similar to blackjack] and parties full of Nastro Azzurro beer. The campaign also included billboards and a special exhibition for the Milan Furniture Fair where foreign designers created hangers from Nastro Azzurro bottles, bottle-opener walls and other strange objects inspired by Made in Italy. Lastly, the campaign included a domination station and interactive events for the Rome Film Festival: film buffs from all over the world drinking Nastro and revering Italian B-movies with Gloria Guida, Tomas Milian and Bombolo.

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