In a world full of bitters that are only bitter in name, when you have a product that truly is, there’s only one way to communicate it: unapologetically bitter.

Arsenale23 handles the social media communication for Unicum, a brand that—thanks to its authentic history and a secret recipe dating back over 200 years—stands out from all other bitters with its bold flavor, blending more than 40 herbs and spices. And with its straightforward character, free of half-measures.

We chose to tell its story with humor, irreverence, and a splash of bitter audacity, speaking to those who, like our client, aren’t afraid to be themselves and go beyond conventions.

In a word, for those who are Unicum.