BNL joined the world of mobile payments and launched its BNL Pay app as well as its partnerships with Samsung and Garmin for mobile payments. To let the whole world know about BNL mobile payments, Arsenale23 created an entirely dedicated section on the bnl.it website, designed all the pages of the individual partnerships and planned a cross-media campaign for each of the products.
It ranged from the creation of a 3D world for BNL Pay, to the photographic campaign of great visual impact for Samsung Pay, up to the mixture of illustration and action photography for the launch of Garmin pay. The campaign touched the web, social networks, and the windows of every branch in Italy, as well as providing video animations for the world of payments 4.0.
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